As a perfect combination of fashion and comfortable, the canvas shoe industry has always occupied a place in the trend. Converse is undoubtedly a leader in this field. Next, I will introduce the founder of this brand and its development history in detail.
Brand Story of the canvas shoes industry
We can trace back the history the early twentieth century.The brand’s name comes directly from the founder’s name, Marquis M. Converse. Besides, its prototype was a company that specialized in producing durable rubber shoes for workers and farmers. However, Converse did not stop there, but continued to innovate. They gradually expanded their product lines to a wider range of sports shoes and clothing.
Converse holds the conviction that “unleashing creative inspiration is bound to transform the world.” For this reason, the brand has consistently upheld the principle of forging an independent identity and resisting the urge to conform to mainstream trends. Guided by this distinctive spirit of innovation, they introduced the All Star product line in 1917. It blends vintage, trendy, and eco-conscious elements. This classic shoe model is widely recognized for its simple design and excellent performance. And they have become recognized by players of the American Professional Basketball Association. They have even become official partners of the NBA. This has further enhanced the brand’s popularity and influence. It is precisely with this series that the brand has become a global hit and famous.
Turning point of development
However, their development was not smooth sailing. In the 1980s and 1990s, they faced the challenge of declining market share. Fortunately, after NIKE acquiring it, , its development ushered in new opportunities. Nike allowed it to continue to maintain the independence and uniqueness of its brand. CONVERSE also took this opportunity to continuously innovate, expand its product line. Moreover, they have launched various series and cooperative styles, such as Converse x Comme des Garçons, Converse x Tyler, etc. The move further consolidated its leading position in the canvas shoe industry.
CONVERSE is an idol worth learning in the design and development of the canvas shoes industry. Whether it is classic style or innovative design, it has won the love and trust of consumers with its unique charm.